TAMMIRA
A dating app, but for your health!
A dating app, but for your health!
A dating app, but for your health!
TAMMIRA is a health & wellness app that matches users with personalized wellness experts through one-on-one consultations, virtual events, and curated product recommendations. I chose TAMMIRA because of its mission—helping people prioritize their well-being.
TAMMIRA is a health & wellness app that matches users with personalized wellness experts through one-on-one consultations, virtual events, and curated product recommendations. I chose TAMMIRA because of its mission—helping people prioritize their well-being.
TAMMIRA is a health & wellness app that matches users with personalized wellness experts through one-on-one consultations, virtual events, and curated product recommendations. I chose TAMMIRA because of its mission—helping people prioritize their well-being.
Client
Staci Dao, CEO
Role
UX Design
Team Size
5 Designers
Duration
3-Week
The Old Experience
Quick onboarding left users clueless and missing key features
Quick onboarding left users clueless and missing key features
Quick onboarding left users clueless and missing key features
Our number one challenge was the short initial onboarding —so much so that users didn’t know what the app offered. They missed out on receiving personalized recommendations, exploring all the cool features or even how to use the app.
Our number one challenge was the short initial onboarding —so much so that users didn’t know what the app offered. They missed out on receiving personalized recommendations, exploring all the cool features or even how to use the app.
Our number one challenge was the short initial onboarding —so much so that users didn’t know what the app offered. They missed out on receiving personalized recommendations, exploring all the cool features or even how to use the app.
The Design Process
This case study tackles a highly complex issue with major business impact. Along with my team, I made design decisions based on direct user feedback and considerations for design scalability. Focused questions during each method/process enable us to iterate quickly with rapid feedback.
This case study tackles a highly complex issue with major business impact. Along with my team, I made design decisions based on direct user feedback and considerations for design scalability. Focused questions during each method/process enable us to iterate quickly with rapid feedback.
This case study tackles a highly complex issue with major business impact. Along with my team, I made design decisions based on direct user feedback and considerations for design scalability. Focused questions during each method/process enable us to iterate quickly with rapid feedback.
Stakeholder Interview
Stakeholder Interview
Heuristic Evaluations
Heuristic Evaluations
Contextual Inquiries
Contextual Inquiries
Surveys & Depth Interviews
Surveys & Depth Interviews
Competitive Analysis
Competitive Analysis
Affinity Mapping
Affinity Mapping
Personas
Personas
User Flows
User Flows
Defining the MVPs
Defining the MVPs
Sketching
Sketching
Design Critique
Design Critique
Wireframes
Wireframes
Mid to High Fidelity
Mid to High Fidelity
Usability Testing
Usability Testing
Measuring Success
Measuring Success
Iterations
Iterations
Repeat (x2)
Repeat (x2)
Research
Analysis
Design
Prototype
Test & Iterations
STAKEHOLDER INTERVIEW
What is TAMMIRA? What is our goal?
What is TAMMIRA? What is our goal?
What is TAMMIRA? What is our goal?
To immerse myself in the project, I first held a meeting with to learn about our client’s vision for her brand, goals, and how success will measured before the initial launch.
Here we defined that success will be measured by increased user satisfaction, higher task completion rates, and improved app usability scores.
To immerse myself in the project, I first held a meeting with to learn about our client’s vision for her brand, goals, and how success will measured before the initial launch.
Here we defined that success will be measured by increased user satisfaction, higher task completion rates, and improved app usability scores.
To immerse myself in the project, I first held a meeting with to learn about our client’s vision for her brand, goals, and how success will measured before the initial launch.
Here we defined that success will be measured by increased user satisfaction, higher task completion rates, and improved app usability scores.
HEURISTIC EVALUATION & CONTEXTUAL INQUIRIES
What are the pain points of the current product?
What are the pain points of the current product?
What are the pain points of the current product?
I leveraged the beta version of the app to conduct individual heuristic evaluations with the team.
To further validate our findings, I closely monitored a group of first-time users who assumed the role of Learners on the app.
Here are a few example issues found:
I leveraged the beta version of the app to conduct individual heuristic evaluations with the team.
To further validate our findings, I closely monitored a group of first-time users who assumed the role of Learners on the app.
Here are a few example issues found:
I leveraged the beta version of the app to conduct individual heuristic evaluations with the team.
To further validate our findings, I closely monitored a group of first-time users who assumed the role of Learners on the app.
Here are a few example issues found:
Contextual Inquiry 1
Contextual Inquiry 1
Contextual Inquiry 1
How do i trust an expert when they don’t have a license, reviews or example of past work?
How do i trust an expert when they don’t have a license, reviews or example of past work?
How do i trust an expert when they don’t have a license, reviews or example of past work?
Contextual Inquiry 3
Contextual Inquiry 3
Contextual Inquiry 3
I’m hesitating to click on this [events icon]. I feel like this is where I need to record myself?
I’m hesitating to click on this [events icon]. I feel like this is where I need to record myself?
I’m hesitating to click on this [events icon]. I feel like this is where I need to record myself?
Process
Process
Process
01
Research & Discovery
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
02
Analysis
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Design
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Prototype
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Testing & Iterations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Discovery
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
02
Analysis
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Design
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Prototype
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Testing & Iterations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
01
Research & Discovery
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
02
Analysis
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
03
Design
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
04
Prototype
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
05
Testing & Iterations
We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights